INSIGHT
MINDFUL MODERATION
The number of Millennials and Gen Zs adopting no/low drinking habits is on the rise; with 82% choosing moderation over abstinence.
At the same time, growing consumer preference for healthy and no/ lo alcohol drinks is expected to set the demand for ready-to-drink (RTD) cocktails skyrocketing. The RTD global market value is predicted to grow from $750 Million to $2 Billion by 2030.
IDEA
To release a range of three delicious, ready to drink, non-alcoholic cocktails; featuring one of each of Seedlip’s signature distilled spirits.
Nutrition / Ingredients Info
Low sugar
Low calorie
Naturally sweetened
Vegan
Natural ingredients
Sustainable packaging
QR Code to the recipe
Why it works
Establishes Seedlip as a trendsetter; the first large brand to bring a range of high quality, RTD, non- alcoholic cocktails to the market
increases brand visibility and awareness
capitalises on the growing Ready to Drink trend
shows Seedlip's versatility as a drink
the price point makes Seedlip more accessible to new, younger consumers and those curious to try the product
provides convenience and quality
can be present anywhere drinks are served; including restaurants, bars, pubs, clubs, festivals, concerts, events, onboard flights... as well as shops and on supermarket shelves
will promote sale of Seedlip spirits too
ACTIVATION
LIQUID CURIOUSITY
We want to create a innovative drinks party inspired and partnered by Heston Blumenthal.
Heston Blunmenthal is known for his TV show Heston’s Feast where he brings fairytale food and drinks to life. Giving you nostalgia through flavour.
The night will be an interactive and immersive experience allowing you to learn how to create the cocktails.
The launch will have mixologists teaching and guiding attendees how to create from the three selected drinks.
Allowing them to chat and mingle as well as learn the story of Seedlip.
There will be able to grab a goodie bag with a mini recipe book, bottle of a spirit and a new can to enjoy at home.
