Alicia keys the new face of Moncler. A collection and editorial piece from the face magazine emphasising the similarities of the hustling culture of NYC and LDN. As well as championing the new designs created by Alicia keys.

Overview

We want to create a transatlantic city scape that blurs the borders between NYC and London.

Showcasing the collection on our talent against a backdrop of enmeshed imagery of both cities, we will use our cast’s stories and journeys to explore the similarities and nuances in the spirit that defines London and New York’s youth and culture.

Using stills, audio and written editorial housed in a bespoke/interactive web build, we will create a lasting snapshot of what it means to be a young dreamer in these cities in 2023.

Strategy

Researching the influence of Moncler and Alicia keys in both locations we found the art of dreaming the act of wrapping up in the cold and going outside to create the dreams they want to live.

Execution

Using AI generated backgrounds we created an enmeshed versions of both cities. The models are placed in each curated background wearing the new collection. Our hero shot is all backgrounds blending into each other.

We decided to go with AI to created the surreal look almost a dream like affect to make you double take and question the image. As well as to link back to the art of dreaming.